Product & AI Blog
Notes on building AI products, making trade-offs, and deciding what comes next.
8 articles in Metrics & Analytics
AI Feature Adoption Metrics: The First Click Is Not the Result
Measure AI adoption with clear denominators, a worked funnel and task-success checks, rather than treating generated responses as value.
4 min read · AI & LLMs, Metrics & Analytics
Retention Cohort Analysis: How to Read a Cohort Table Without Fooling Yourself
How to build and read a retention cohort table: choosing the cohort and the return event, spotting real changes, and the traps that make retention look better.
4 min read · Metrics & Analytics
The Recommendation Cold Start Problem: What to Show Someone You Know Nothing About
Product approaches to the recommendation cold start problem for new users and new content: onboarding signals, editorial picks, context and fast learning.
4 min read · AI & LLMs, Metrics & Analytics
A/B Testing for Product Managers: Getting a Result You Can Trust
How product managers should plan an A/B test: one hypothesis, a primary metric, guardrails, enough sample size, a fixed duration and an honest read of the result.
4 min read · Metrics & Analytics
Subscription Churn Analysis: Finding Out Why People Actually Leave
How to analyse subscription churn: voluntary vs involuntary, cohort timing, leading signals before cancellation and what to do with cancellation survey answers.
4 min read · Growth & Monetization, Metrics & Analytics
Travel Booking Checkout Conversion: Where People Drop Off and Why
Why travel checkouts lose people: price changes, surprise fees, payment failures and unclear confirmation, plus how to measure each step properly.
4 min read · Growth & Monetization, Metrics & Analytics
North Star Metric Examples, and How to Tell If Yours Is Wrong
North star metric examples for streaming, travel booking and B2B AI products, with input metrics, guardrails and signs your metric is misleading you.
4 min read · Metrics & Analytics
OTT Streaming Metrics: What I Would Track Before Watch Time
Streaming product KPIs beyond watch time: playback start, buffering, play failures, discovery and subscription health, with how to segment them.
4 min read · Metrics & Analytics, Growth & Monetization